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What's New
Alpha® Launches Shopatron
9/23/2009
Alpha Professional Tools® is pleased to announce the launch of its Shopatron Store. This new program is designed to bring Internet shoppers looking to purchase Alpha® products directly to an authorized dealer network to complete the sale! This new store allows consumers to buy products directly from the Alpha® website and have the product delivered to them from a local distributor. Download PDF »
Alpha® Enhances Profiler and Groove Cutter Packaging
8/24/2009
Alpha Professional Tools® has redesigned the packaging of their Profiler and Groove Cutter product lines to enhance the sales opportunities by enabling customers to view the actual products. Starting today, all Alphaâ Profilers and Groove Cutters will be packaged in a sturdy plastic tube with a soft rubber cap. The tubes are designed to stand upright for ease in stocking shelves. Download PDF »
Alpha® Responds to False Statements
5/20/2009
It has come to our attention that Braxton-Bragg is submitting false and misleading information about the advertising programs and pricing policies of Alpha Professional Tools®. The following statement will explain the facts regarding the programs and correctly state the information regarding Braxton-Bragg’s false statements. The Minimum Advertised Price program (MAP) deals strictly with advertising and does not increase the price of Alpha® products and equipment. Download PDF »
Alpha® Institutes MAP Policy and Publishes MSRPs on Website
4/15/2009
Effective May 1, 2009, Alpha Professional Tools® will implement a Minimum Advertised Price (MAP) policy for its products. This policy will enable consumers to obtain a fair market price for Alpha® products. Both Alpha® and their Dealers will publish the Manufacturer’s Suggested Retail Price (MSRP) allowing consumers the opportunity to negotiate with dealers for the best deal available. Download PDF »
Ghines® and Alpha Professional Tools® Join Forces
9/22/2008
Ghines® and Alpha Professional Tools® are proud to announce their exclusive agreement for the distribution and service of the Ghines® product line within the United States. Ghines customers can now benefit from the same quality and service that has made Alpha® a leader in the stone industry. Download PDF »
Alpha® Introduces New Concrete Products
8/18/2008
Alpha Professional Tools® is proud to announce that we are expanding our line of quality products and have developed several new products for the concrete industry. We have also created a number of unique products for our existing stone, glass and tile industries. Download PDF »
Alpha® Introduces Contractor and Fabricator Kits
1/25/2008
Alpha Professional Tools® is proud to introduce a new line of product kits. These kits are designed to provide the contractor, fabricator or installer the necessary tools to complete a variety of applications as well as expand their offerings to their customers. Download PDF »
Alpha® Discontinues VSP-110, Introduces VSP-120
1/8/2008
Effective immediately, Alpha Professional Tools® has discontinued the production and sale of the VSP-110 Electric Variable Speed Polisher from our product line. This also serves as an opportunity to introduce our VSP-120 Variable Speed Electric Polisher. Download PDF »
Alpha® Changes Core Drill Bit Packaging
7/20/2007
Based on industry feedback, Alpha Professional Tools® has redesigned the packaging of our Core Drill Bits to accommodate our customer’s needs. Starting today, all Alpha® Core Drill Bits will be packaged in a sturdy plastic tube with a soft rubber cap. The tubes are designed to stand upright for ease in stocking shelves. The caps are designed to conveniently hang on a display board hook. See document for more information and pictures. Download PDF »
